Early bird applications end on June 11 — limited places, hurry!
Early bird applications end on June 11 — limited places, hurry!
Think strategically, act practically
AI Manager
“I want to bring AI strategically into the company, use it sensibly and support its implementation - without studying computer science.”
Think strategically, act practically - how to understand, evaluate, sensibly control and manage AI in your company without tech overkill.
The “AI Manager” seminar is aimed at anyone who wants to strategically classify, manage and implement AI in their company - without coding themselves. You will learn how AI works, how to identify use cases, evaluate AI solutions, calculate ROI and set up, support and manage AI projects.
With a mix of fundamentals, business focus, real tools and interactive exercises, you will build a solid understanding - from AI strategy to business models and regulation. The aim is to make you a competent interface between business, technology and implementation.
More Details
Duration
4 days of intensive training, each from 9:00 - 17:00
Language
German, slides partly in English
Place
In-person seminar - or can also be booked as an in-house format on request
Learning approach
Interactive, practical, collaborative - with plenty of room for exchange and personal experimentation
Number of participants
Maximum 22, minimum 5 - for real exchange and individual support
Teaching Methods
A mixture of exercises, group work, impulses, prototyping, live demos, discourse formats and a pinch of edutainment
Dates
23. July - 26. July 2025, Munich (In-person) 🇩🇪
8. Sep. - 11. Sep. 2025, Munich (In-person) 🇩🇪
17. Nov. - 20. Nov. 2025, Munich (In-person) 🇩🇪
Price structure for the 4-day workshop
Early bird price (valid up to 6 weeks before the start of the course)
€ 2,490 net
Regular price (incl. access to materials, certificate of participation)
€ 2,790 net
All prices with satisfaction guarantee*
Target Group
Target Group
Specialists and managers
Specialists and executives from management, strategy, HR, marketing, innovation or product development who want to promote AI in their organization.
Consultants, investors, project managers and internal stakeholders
who want to evaluate, support or coordinate AI projects.
Company founders
who want to acquire a basic strategic understanding of AI - beyond the hype and technical jargon.
who want to understand how AI works in concrete terms and what it means for processes, structures and decisions.
Responsible persons in the public sector
All
who want to understand how AI actually works and what it means for processes, structures and decisions.
Learning objectives
After the course you will be able to
Classify AI technologies - beyond hype, understandable and relevant for your company.
Identify and evaluate use cases and launch them together with teams.
Select GenAI tools in a targeted manner and integrate them into existing work processes.
Develop the foundations of an AI strategy - including roadmap, success factors and implementation steps, consider risks, ethical issues and regulatory requirements (such as the AI Act) in the decision-making process.
In short:
You leave with a sound understanding of how to strategically position, practically apply and confidently manage AI in the company - even if you don't have a tech profile.
Agenda
4 day intensive course
-
What is AI anyway - and what isn't?
From rules to probabilities: Traditional programming vs. machine learning
The role of data, algorithms & training processes
A look under the hood: How does AI actually make decisions?
Sample exercises: Building a simple machine learning model (e.g. image recognition) and evaluating its limits
-
Introduction to Generative AI (ChatGPT & Co.)
Tools, prompts & productivity - what is possible today
Selection of suitable use cases and tools for the corporate context
Make-or-buy decisions and ROI considerations
Success factors when using GenAI in the company
Example exercises: Calculating the ROI of a GenAI use case - with the support of AI tools
-
AI-driven business models: from automation to personalization
Introduction to AI strategy: vision, strategy & roadmap
AI product management & how to structure and coordinate AI projects
Example exercises: Group work: develop and visualize your own AI use case
-
Ethics, risks and the role of people in the AI world
Overview of AI regulation (AI Act) & what this means for companies
Trends & what's next in the AI landscape
Final presentations & awarding of certificates
Example exercises: Evaluate use cases in terms of risks, regulability & societal impact
Our USP
Why this workshop is different
This workshop does not start with the legal text, but with the real challenges in day-to-day business. It provides an in-depth, practice-oriented understanding of how AI regulation works - not as a compulsory exercise, but as an opportunity for responsible organization. Participants learn how to identify risks, develop AI guidelines and implement compliance measures pragmatically - using methods that have proven themselves in everyday life.
What makes it special is the approach: instead of dry theory, we offer intuitive approaches, real use cases, discussions at eye level and a methodical approach that sticks. The workshop brings together regulation, ethics and strategy in such a way that you not only know what to do - but also why it makes sense. And all this without any prior legal knowledge, but with the ambition to actively shape change.
You've come to the right place if you:
want to understand how AI works - not in detailed code, but in a strategic, understandable and practical way
want to support, evaluate or set up AI projects in the company yourself
want to know how to use GenAI sensibly in a corporate context - beyond gimmicks
want to learn what tools are available - and what really matters when choosing
want to work with real experts and thought leaders inside and thought leaders who have implemented AI projects themselves
don't want hot air, but are looking for clear, well-founded content with practical added value
enjoy trying things out, discussing use cases and working with other perspectives
It won't be for you if you:
are looking for a list of the “5 best ChatGPT prompts” - that's what TikTok is for
expect pure technical depth or machine learning models in Python
just want to pick up a few AI buzzwords without really engaging with strategy, implementation or responsibility
think slides with copy-paste content from the internet are okay - with us, content is curated, well thought-out and self-developed
prefer to consume rather than interact - we work collaboratively in the course, with discussions, exercises and real questions
Meet your Instructors
Tristan Post
Tristan Post is the Founder of the AI Strategy Institute, Lecturer for AI for Innovation and Entrepreneurship at the Technical University Munich—a course that attracts over 1,000 students each term—and a Faculty Member for AI at the Boston Consulting Group. Previously, he built and managed one of Europe's largest startup incubators for AI, worked as an AI Strategist and AI Product Owner, and brings over 8 years of teaching experience in higher education & AI. Since 2019 Tristan is accredited against the UK Professional Standards Framework for teaching and learning in higher education.
Tristan’s teaching style is engaging and accessible, using storytelling and edutainment—check out his personal website for a preview.
What sets our instructors apart? Three things:
They are recognized thought leaders with deep expertise—so you learn directly from the best. They’re passionate about what they do, and it shows. And they’re outstanding educators who know how modern learning should look and feel.
There’s a reason why over 1,000 people show up for our elective lectures on a Monday evening—find out for yourself.
Gentrit Fazlija
Gentrit Fazlija is the Co-Founder of the AI Strategy Institute, a Lecturer in AI at TÜV, Haufe Academy, NVIDIA, and Hochschule München, and a consultant. He has conducted over 70 workshops, ranging from introductory sessions to specialized developer-focused programs tailored to various use cases. With his extensive knowledge, Gentrit empowers individuals and businesses to optimize processes, saving time and energy, enabling them to focus on what truly matters. He holds several stipends and has an academic background in Mathematics and Philosophy (B.Sc., LMU) as well as a Master’s degree in Data Science from the Technical University of Munich.
Upcoming classes
-
4-day intensive training in Munich
23. June - 26. June 2025, 9:00 - 17:00
Language: German 🇩🇪Learn, apply and network in the heart of Munich and without the stress of screens.
-
4-day intensive training in Munich
8. Sep. - 11. Sep. 2025, 9:00 - 17:00
Language: German 🇩🇪Learn, apply and network in the heart of Munich and without the stress of screens.
-
4-day intensive training in Munich
17. Nov. - 20. Nov. 2025, 9:00 - 17:00
Language: German 🇩🇪Learn, apply and network in the heart of Munich and without the stress of screens.
Quality that you can feel - and understand
Our
satisfaction guarantee
We are a small, specialized team of AI experts, strategists and didactics professionals who have been dealing with the practical and ethical challenges of AI for years - in business as well as in science.
Our content is not created in an ivory tower, nor is it based purely on experience - but at the intersection of practice and research. We know what works because we work with organizations and managers - and because we inspire over 1,000 students at the Technical University of Munich with our lectures every semester.
There is a reason why we succeed: we are not only good at AI - we are also good at education.
Our workshops are not frontal bombardment with PowerPoint and paragraphs, but experience-oriented learning spaces with real “aha” moments. And because we deliberately focus on small groups (max. 22 people), we guarantee personal support, an exchange at eye level and the opportunity to really address individual questions.
Precisely because we work without large overheads and develop everything ourselves, we can offer very competitive prices — compare us with other offers on the market on a daily basis.
You will see: In many cases, we are below average - while at the same time offering higher didactic and content quality.
We want you to make an informed decision and choose the course that really suits you - whether it is ours or not (although we would of course be delighted to welcome you).
And because we are confident in the content, the format and our value for money, we offer you our satisfaction guarantee:
If you're not satisfied after the workshop and feel you didn't get what you expected - we'll refund up to 50% of the price.
That's what we demand of ourselves. And our promise to you.